We run the social campaigns brands are judged by.
GL Group plans, produces and runs social media marketing for brands in beauty, automotive, food, consumer tech and AI — creator partnerships, paid social and the content that carries them. One team, from the brief to the results.
Everything a social campaign needs, in one team.
You brief the brand and the objective. We handle creators, content, media and measurement — no agency ping-pong between three suppliers.
Creator partnerships
Shortlists built on audience fit, not follower counts. We negotiate rates, contract usage rights and brief creators so the content still sounds like them.
Paid social
Meta, TikTok and YouTube buying with creative built for each placement. We amplify what already earns attention instead of boosting everything.
Content & UGC production
Vertical video, product demos and static assets shot for the feed — enough variations to run a campaign for weeks without fatigue.
Always-on social
Content calendars, publishing and community management for brands that need a feed that lives between campaigns, in the languages of their market.
Measurement & reporting
Results per creator, per asset, per placement — with a clear call on what to renew, what to scale and what to drop.
Five sectors we know by heart.
Every category buys attention differently. These are the formats we brief and the outcome each campaign is built around.
Beauty & skincare
Launches, refills and hero SKUs — built for saves and product-page traffic.
Automotive
Model launches, dealer networks and aftermarket — built for test drives and enquiries.
Food & beverage
Openings, menu drops and retail listings — built for footfall and first orders.
Consumer tech
Launch windows and retail seasons — built for pre-orders and sell-through.
AI & software
New products and feature launches — built for sign-ups and activated seats.
From brief to report, in four moves.
The same sequence whether it's one creator in one city or a rollout across several markets.
Brief & strategy
Market, product, audience and the result the campaign has to produce. Budget, platforms and timing are set here, not later.
Creators & concepts
A shortlist with audience profile, past brand work and a quoted rate, plus the content concepts each one will shoot. You approve before anyone is contacted.
Production & launch
Contracts, usage rights and shoot schedule handled. Content is reviewed, scheduled and pushed live — organic first, then paid behind the winners.
Optimise & report
We read the data weekly, shift budget to what works and send you results per creator and per asset, with what to renew next.
Creators: get briefs that actually fit your feed.
We work with creators across beauty, automotive, food, tech and AI — in the Gulf, Europe and beyond. Join the roster and we come to you when a brand brief matches what you make.
- Paid collaborations, not gifting-only offers
- Deliverables agreed before you shoot anything
- Rates negotiated on your behalf, in writing
- Usage and exclusivity kept reasonable and time-boxed
- Long-term ambassador roles where it fits
Licensed in Dubai, working worldwide.
GL Group — FZCO is a free zone company licensed by the Dubai Integrated Economic Zones Authority, based at IFZA Business Park in Dubai Silicon Oasis. Our licence covers commercial brokerage, marketing management and digital platform operation — the three things a social campaign actually runs on.
- Legal name
- GL Group — FZCO
- Legal status
- Free zone company
- Trade licence no.
- 11149
- Issuing authority
- Dubai Integrated Economic Zones Authority (DIEZ)
- Licensed activities
- Commercial brokers · Marketing management · Portal
- Registered office
- IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
- Contact
- contact@glgroupfzco.com
Tell us what you want to run.
What happens next
Brands: we come back with a first read on fit, an indicative budget range and the creator profiles we'd start from.
Creators: we add you to the roster for your sector and contact you when a brief matches your content.
Prefer to write to us directly?
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